Institutional Models

There are three main "Institutional Models", these models illustrate the relationship between institutions and audience. The model is a (theoretical) set of ideas which attempts to explain events that we perceive in the real world. 

Manipulative Model

The most common theoretical idea is the manipulative model, which sees the audiences as passive whose thinks and thoughts are easily changed and manipulated by the media products that consume. The audiences is defined by there gender, class, ages and race, which powerful media groups construct there products around. This ensure that the media groups own ideas and values widely believed or accepted. This is a conscious process which the media institutions (News International Corporation) being the puppet masters and manipulating their audiences. This suggests that when media material is presented as 'news' the audience is led to believe that it is real and that the representations are truthful. The success of media institutions is down to how convincing hat can pass their  viewpoints as facts. This is how the institutions 'interests and viewpoints' are the most likely to be accepted by the audience.

Pluralist or The Market Model

Other models argue that the manipulative model does not take into account the choices which audiences have in their media consumption. The manipulative model rest upon media products concerned with articulating a very similar set of ideas. Whereas, in fact, there are many different views on offer in many different products. This way of thinking is called the pluralist model or the market model. Pluralistic theory believe different groups and interests within society are constantly competing for audiences. The most successful are ones that are able to appeal to the biggest audiences. Pluralists believe that audiences decide in a very active way which they choose and consume their media. If media institutions don't follow this model thay risk losing a large proportion of its audience unless they change in response to there readers.

Hegemonic Model

The hegemonic model rests between the above models, offering a way of thinking about institutions and audiences where both have control over each other. This model acknowledges that media are controlled relatively small group of people and there viewpoints become embedded in the products that they produce, though the promotion of these views is rarely conscious (similar to the manipulative model). Dominant views are seen as 'normal' or 'common-sense' and are given greater emphasis in order to build up a consensus or agreement among the audience. However some members will change the process and resist by making choices about their purchase and consumption of products challenging the idea of consensus (similar to the pluralist or the market model)

Re-worked Storyboard

After considering re-working our script, we feel very strongly that we needed to re-work our storyboard as that would give us a better understanding of how are opening would work. So that is what we did we want back to our script and start to visuales it and started to draw it out. 

After do this on page Mr Ford got us to cut it up and stick it on to the wall to look out our narration and think about whether we need to start it where we do, if it would be better is we started later and where the affect of doing that would be. However we feel that starting later would not work as well as it would be to abrupt and the audience would not know the context in which it was set. We also think that the photo being taken at the start is synonymous with crime thrillers, therefore the audience with automatic know the genre of out opening.

From this we can now create our animatic and get a sense of how our title sequence will work and feel. This will help you to understand the pace of our opening and the mood which is created. This has been help by the research the we did it to other title sequence and The Importance of Storyboarding. 

The Importance of Storyboarding

Today, we watched a documentary on 'The Sixth Sense' to do with the art and the importance of storyboarding. I thought that it was most enlightening as I believed that the easiest way to create our short two minutes title sequence was to create a simple storyboard with just the basic framework, film it and make the film in the editing room. However after watching the documentary I now understand that to create a good and well thought out opening we need to go back and revisit our storyboard adding more detail and gaining a clearer idea of where we want to take our opening.

Below is the documentary that we watched and my notes as well:

Notes:

- Storyboarding is used to map out the film
- Storyboarding is a visual script to the movie
- Visual supporting the story
- Takes 16 weeks to create a storyboard
- Storyboarding is also called '2D Film Making'
- Storyboarding is a plan of how to bring the audience into the film
- Storyboarding saves money and time on set
- Shot should help tell the story to for the sake of them
- The Storyboard os playing the part of the whole crew
- Storyboarding aid decided making
- A cut should be used to help the story telling (thought) process
- Storyboarding aids and assists the execution, cast and crew of a film
- The storyboard is the worst the film can be
- Even is the storyboard is change it still works better then is there was not storyboard
- Produce and editing is a way to enhance the storyboard
- The film is make at the storyboard not in the editing room


From watching this I have decided that we need to go back to our storyboard and refine to include more detail and really plan out opening title sequence, so it makes it easier and quick to film and edit together.

Re-worked Script

After our conversation with Mr Michie we decided that we have bit of more off than we can chew. So we when back to the drawing board and start to change our script take out part that we felt weren't needed and cut down the dialogue for our main female characters.

We also look at some other title sequences that we thought might help us to decide on how we will start our title sequence. We have chosen to start with and photography camera take photo of the london landmark. Starting close and then zooming out reveal the hole landmark. We have some changed our idea of having the female talking and then the male talk to now. Just having the female talking be into cut in the ambiguous shot of our male characters walking.



I think that this has help us understand and refine how our title sequence will work and focus on what is important for us. This has been helped by watch other title sequence and seeing how thay construct the opening to tell a story. I now feel that we need to re-work our storyboard, to help us visualised out opening.